Starting an Amazon store is a good option if you want to reach a broad, ready-made audience. If your brand has access to the Amazon registry, then you can take advantage of the wealth of tools that are offered to sellers. From having access to detailed analytics to a custom store URL, Amazon takes good care of the brands it deems worthy of having a custom store.
To stand out, however, your Amazon brand store design must be polished and recognizable. Custom store space is highly desirable for the legitimacy that it lends to the brands that are present on the platform.
Building the Perfect Design
Store owners have the opportunity to customize the landing page of their store significantly, using their logo, product photographs, sliders, headers, and more. There are a mobile, tablet, and desktop store views, and store owners should provide layouts and creative to ensure that their store looks and performs well on all devices.
Let Us Build a Responsive Store that Converts
We are a leading Amazon brand store design and management company in the United States, and we offer full-service design packages for brand owners from a range of niches. Whether you are looking to build a store to promote your wedding dresses or jewelry, or you sell high-end pens or power tools, we are here to help you.
Our Amazon management services are an end-to-end solution for building a store. Whatever stage you are at on your journey, we are here to help you.
The FBA program is powerful, but it is also complicated. Amazon’s algorithms favor the companies that offer the most competitive pricing, and this means that bulk buying and high volume sales are a must if you want to achieve success in the broader platform. As a brand owner, you can recruit a large number of people to resell your products and let each of those affiliates promote the products however they wish. Only the owner of the brand can have a brand store, however, and this gives the owner a distinct advantage if their store is well-designed.
The Benefits of Having Your Own Branded Store
Having a custom Amazon brand store design gives you more control over how your brand is presented online. You get to choose how your products are offered, and you can run your promotions and discounts easily. You have the power to manage every aspect of the site, and you get your logo on the store. Many shoppers, especially older shoppers, place a lot of trust in the ‘big brands’, of which Amazon is one. Having your company be presented as a ‘partner’ of Amazon can massively increase your conversion rate.
If you would like to get started with an Amazon brand store, or already have a store but feel that it is not performing as well as it could, be sure to give us a call. We would be happy to discuss your needs with you and help you to put together a visually appealing store with creative that converts.
Amazon is an amazing platform with an international presence, and brands that take the time to join the brand registry enjoy a lot of benefits. We are here to help you navigate the brand registry, FBA, and the store platform to take advantage of every sales opportunity that is open to you. Use the improved analytics to learn how your brand is performing and inform your future sales and promotions. Reach more customers and get more return on ad spends.
Call us today to build your Amazon store and take your brand to the next level.